//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gender in management : an international journal"
~isPartOf:"The marketing review"
~subject:"Kreativität"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Kreativität
Marketingmanagement
Werbewirkung
Werbung
Advertising industry
5
Werbewirtschaft
5
Advertising
3
Advertising effects
2
Creativity
2
Gender
2
Geschlecht
2
USA
2
United States
2
Weibliche Führungskräfte
2
Women managers
2
Advertising agencies
1
Agency theory
1
Animation
1
Arbeitszufriedenheit
1
Australia
1
Australien
1
Bibliometrics
1
Bibliometrie
1
Brands
1
Chemistry meetings
1
Client/ad agency relationships
1
Critical mass
1
Diversity Management
1
Diversity management
1
Economic ethics
1
Erwerbsverlauf
1
Film industry
1
Filmwirtschaft
1
Gender diversity
1
Job satisfaction
1
Lebenszyklus
1
Life cycle
1
Life cycle stages
1
Management
1
Marketing communication
1
Marketing management
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Bian, Xuemei
1
Cuomo, Maria Teresa
1
Hosoda, Takamichi
1
Kitchen, Philip
1
Lee, Wei-Na
1
Meléndez-Rodríguez, Saraí
1
Morikawa, Miyuki
1
Roca, David
1
Suárez, Aina
1
Turnbull, Sarah
1
Windels, Kasey
1
more ...
less ...
Published in...
All
Gender in management : an international journal
The marketing review
Journal of historical research in marketing
14
Journal of advertising research
12
Journal of advertising : official publication of the American Academy of Advertising
11
A master class in brand planning : the timeless works of Stephen King
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
9
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising
7
SpringerLink / Bücher
5
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
NBER working paper series
4
The advertising handbook
4
Working paper / National Bureau of Economic Research, Inc.
4
CESifo working papers
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
CORE discussion paper : DP
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
International journal of management practice : IJMP
2
Journal of current issues and research in advertising
2
NBER Working Paper
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Routledge studies in human geography
2
Schriften zu Marketing und Management
2
The advertising and consumer culture reader
2
Volkswirtschaftliche Diskussionsbeiträge
2
A.E. Res.
1
Absatzwirtschaft / Schriften zum Marketing
1
Accounting history review
1
Advancing research on projects and temporary organizations
1
Advertising, promotion, and new media
1
American journal of agricultural economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Female creative managers as drivers for gender diversity in advertising creative departments : a critical mass approach
Roca, David
;
Suárez, Aina
;
Meléndez-Rodríguez, Saraí
- In:
Gender in management : an international journal
39
(
2024
)
4
,
pp. 465-479
Persistent link: https://www.econbiz.de/10014513782
Saved in:
2
From pitch to ditch : the client/ad agency life cycle
Turnbull, Sarah
- In:
The marketing review
16
(
2016
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011642065
Saved in:
3
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
4
The construction of gender and creativity in advertising creative departments
Windels, Kasey
;
Lee, Wei-Na
- In:
Gender in management : an international journal
27
(
2012
)
8
,
pp. 502-519
Persistent link: https://www.econbiz.de/10009698090
Saved in:
5
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->