//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Behavioral branding"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand management
3
Internal branding
3
Interne Markenführung
3
Markenführung
3
Consumer behaviour
2
Konsumentenverhalten
2
Arbeitsverhalten
1
Behavioral branding
1
Betriebsklima
1
Beziehungsmarketing
1
Brand
1
Brand citizenship behaviour
1
Brand co-creation
1
Brand communities
1
Brand love
1
Brand loyalty
1
Customer integration
1
Emotion
1
Employee retention
1
Führungsstil
1
Intention to stay
1
International marketing
1
Internationales Marketing
1
Kundenintegration
1
Leadership
1
Leadership style
1
Markenartikel
1
Markenimage
1
Markentreue
1
Mitarbeiterbindung
1
Personalführung
1
Relationship marketing
1
Salespeople
1
Social Web
1
Social web
1
Verkaufspersonal
1
Work behaviour
1
Work climate
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kaufmann, Hans Rüdiger
1
Loureiro, Sandra Maria Correia
1
Manarioti, Agapi
1
Published in...
All
GfK marketing intelligence review : Marketingforschung für die Praxis
The journal of product & brand management
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
Beiträge zum Produkt-Marketing
1
Düsseldorf working papers in applied management and economics
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
European journal of marketing
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovative Markenführung und -implementierung
1
Journal of African business
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
Social partnerships and responsible business : a research handbook
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
The service industries journal
1
Thexis
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->