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~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~isPartOf:"The journal of product & brand management"
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GfK marketing intelligence review : Marketingforschung für die Praxis
The journal of product & brand management
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
26
Antecedents and outcomes of employee-based brand equity
9
Innen beginnen : von der internen Kommunikation zum Internal Branding
6
Innovatives Markenmanagement
6
SpringerLink / Bücher
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
European journal of marketing : EJM
4
Innovative Markenführung und -implementierung
3
Research
3
The journal of brand management : an international journal
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
2
Business-to-business brand management : theory, research and executive case study exercises
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
2
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
2
The Routledge companion to contemporary brand management
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in corporate branding
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Beiträge zum Produkt-Marketing
1
Best practice der Markenführung
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Brand the Future : systematische Markenentwicklung im B2B
1
Consumer behavior analysis : (a) rational approach to consumer choice
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
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Corporate communications : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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Die Betriebswirtschaft : DBW
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
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Duesseldorf Working Papers in Applied Management and Economics
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Düsseldorf working papers in applied management and economics
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Employer brand management : Arbeitgebermarken aufbauen und steuern
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Erfolgsfaktor emotionales Kapital : Menschen begeistern, Ziele erreichen ; Tagungsband zum 6. DocNet Management Symposium [am 7. November 2008]
1
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European journal of marketing
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The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
2
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009419843
Saved in:
4
Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj
;
Buff, Cheryl L.
;
Aurand, Timothy W.
; …
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 210-217
Persistent link: https://www.econbiz.de/10003993652
Saved in:
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