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~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~isPartOf:"Working papers / Harvard Business School, Division of Research"
~person:"Pauwels, Koen"
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GfK marketing intelligence review : Marketingforschung für die Praxis
Working papers / Harvard Business School, Division of Research
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ECONIS (ZBW)
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Do display ads influence search? : attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
-
2013
Persistent link: https://www.econbiz.de/10009712377
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Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 26-33
Persistent link: https://www.econbiz.de/10003982238
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