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~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~person:"Homburg, Christian"
~type_genre:"Aufsatz in Zeitschrift"
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GfK marketing intelligence review : Marketingforschung für die Praxis
Journal of the Academy of Marketing Science
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Journal of marketing
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Die Betriebswirtschaft : DBW
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Journal of business economics : JBE
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Marketing : ZFP ; journal of research and management
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Harvard-Business-Manager : das Wissen der Besten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing research
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Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian
;
Totzek, Dirk
;
Droll, Mathias
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10003982235
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