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~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~person:"Kumar, V."
~subject:"Relationship marketing"
~subject:"Simulation"
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GfK marketing intelligence review : Marketingforschung für die Praxis
Handbook of business-to-business marketing
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Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
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