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~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~person:"Pauwels, Koen"
~person:"Phau, Ian"
~person:"Stafford, Marla Royne"
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GfK marketing intelligence review : Marketingforschung für die Praxis
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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MSI reports : working paper series
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International journal of advertising : the review of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Young consumers : insight and ideas for responsible marketers
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Advertising and violence : concepts and perspectives
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ERIM report series research in management
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Green advertising and the reluctant consumer
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HEC Paris research paper series
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Health marketing quarterly
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Journal of vacation marketing : an international journal
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Northeastern U. D’Amore-McKim School of Business Research Paper
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Psychology & marketing
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Report / Marketing Science Institute
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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The international review of retail, distribution and consumer research
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Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 26-33
Persistent link: https://www.econbiz.de/10003982238
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