Singaiah, G.; Laskar, Sahnaj Rahmatulla - In: Global Business Review 16 (2015) 2, pp. 213-235
In most of the developed countries social marketing has been a well accepted concept in the non-profit arena. But in … the in sight of social marketing in various theoretical and conceptual settings. Though the social marketing approach has … to explore the social marketing framework in the light of different perspectives and theories. …