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~isPartOf:"Global business review"
~isPartOf:"Indian journal of economics & business : IJEB"
~isPartOf:"Paradigm : the journal of Institute of Management Technology"
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Konsumentenverhalten
Web 2.0 technologies
5
Web 2.0-Technologien
5
Consumer behaviour
4
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
blogs
2
Beziehungsmarketing
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Blog usage
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Blogs
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Communication
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Confimatory factor analysis
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Credibility
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Crisis management
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Data protection
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Datenschutz
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E-Mail
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Factor analysis
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Faktorenanalyse
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Holiday behaviour
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Information sharing behavior
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Personality psychology
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Personality traits
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Persönlichkeitspsychologie
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Public relations
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Jha, Bidyanand
1
Kapoor, Deepa
1
Kumar, Satinder
1
Saxena, Anant
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Sethi, Ruhi
1
Sharma, Rishi R.
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Global business review
Indian journal of economics & business : IJEB
Paradigm : the journal of Institute of Management Technology
Journal of marketing management : MM
4
Consumer science : Diskussionsbeitrag Nr. ...
3
Journal of electronic commerce research : JECR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Betriebswirtschaftslehre für Technologie und Innovation
2
Corporate reputation review : an international journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business information systems : IJBIS
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of marketing analytics : JMA
2
Journal of travel and tourism marketing
2
Management information systems : mis quarterly
2
Management research review
2
The Routledge companion to digital consumption
2
A - N
1
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Arts and the market
1
Consumer psychology in a social media world
1
Digitale Transformation des Marketing
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enhancing knowledge development in marketing ; Vol. 21
1
European research on management and business economics
1
Handbook of research on retailer-consumer relationship development
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied business and economic research
1
International journal of business environment : IJBE
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
2
The embracing of travel blogosphere : a reader's perception model
Sethi, Ruhi
;
Kapoor, Deepa
- In:
Indian journal of economics & business : IJEB
18
(
2019
)
1
,
pp. 181-201
Persistent link: https://www.econbiz.de/10012666218
Saved in:
3
An empirical analysis of unsolicited commercial e-mail
Kumar, Satinder
;
Sharma, Rishi R.
- In:
Paradigm : the journal of Institute of Management Technology
18
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011759457
Saved in:
4
Blogs and their impact on purchase intention : a structural equation modelling approach
Saxena, Anant
- In:
Paradigm : the journal of Institute of Management Technology
15
(
2011
)
1/2
,
pp. 102-110
Persistent link: https://www.econbiz.de/10011758459
Saved in:
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