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~isPartOf:"Global business review"
~isPartOf:"International journal of business environment : IJBE"
~subject:"Konsumentenverhalten"
~subject:"SNS"
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Global business review
International journal of business environment : IJBE
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Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
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Handbook of research on retailer-consumer relationship development
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
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2
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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