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~isPartOf:"Global business review"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Search: subject:"Brand equity"
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Brand loyalty
Markenführung
Brand image
11
Brand management
11
Markenimage
11
Consumer behaviour
7
Konsumentenverhalten
7
Brand equity
6
brand equity
5
Advertising
3
Werbung
3
Beziehungsmarketing
2
Brand
2
Customer satisfaction
2
India
2
Indien
2
Internet marketing
2
Kundenzufriedenheit
2
Markenartikel
2
Markenwert
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Relationship marketing
2
Sales promotion
2
Verkaufsförderung
2
Advertising effects
1
Advertising planning
1
African-American stereotypes
1
Automotive industry
1
Bank
1
Brand experience
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Credibility
1
Cultural identity
1
Designation of origin
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Dienstleistungsqualität
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11
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Arora, Anshu
2
Verma, Priyanka
2
Agheshlouei, Hamed
1
Arora, Amit
1
Arora, Sangeeta
1
Beig, Faseeh Amin
1
Bhat, Savita
1
Brown, Ulysses J., III.
1
Chakraborty, Uttam
1
Donlan, Leah Kathleen
1
Kim Nguyen Thuy Hang Dao
1
Neha
1
Nika, Fayaz Ahmad
1
Nikabadi, Mohsen Shafiei
1
Pattanayak, Jamini Kanta
1
Safui, Morteza Akbarzadeh
1
Singh, Anupam
1
Singh, Pankaj Kumar
1
Sinha, Somesh Kumar
1
Wu, Jun
1
von der Heidt, Tania
1
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Global business review
Journal of promotion management : JPM
Journal of business research : JBR
47
The journal of product & brand management
36
The journal of brand management : an international journal
33
Journal of retailing and consumer services
21
Cogent business & management
14
International journal of hospitality management
14
European journal of marketing : EJM
13
Journal of marketing communications
10
Marketing intelligence & planning
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
AMS review : official publication of the Academy of Marketing Science
5
Administrative Sciences : open access journal
5
International journal of consumer studies
5
International journal of market research
5
International marketing review
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
The marketing review
5
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
Impact of brand experience on
brand
equity
of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
2
Determinants of customer-based
brand
equity
: a study of public and private banks
Arora, Sangeeta
;
Neha
- In:
Global business review
17
(
2016
)
4
,
pp. 905-920
Persistent link: https://www.econbiz.de/10011608146
Saved in:
3
Role of advertising and promotion in
brand
equity
creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
4
Impact of sales promotion's benefits on
brand
equity
: an empirical investigation
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
6
,
pp. 1663-1680
Persistent link: https://www.econbiz.de/10011982938
Saved in:
5
The effects of credible online reviews on
brand
equity
dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
6
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
7
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
8
How CSR affects
brand
equity
of Indian Firms?
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
18
(
2017
)
3
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011745473
Saved in:
9
Study of the relationship among the factors of
brand
equity
: a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
Saved in:
10
Do stereotypes ignite polysemy and strengthen consumer-based
brand
equity
?
Arora, Anshu
;
Wu, Jun
;
Brown, Ulysses J., III.
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
Saved in:
1
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