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~isPartOf:"Global business review"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Search: subject:"Brand equity"
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Brand loyalty
Markenführung
Brand image
15
Markenimage
15
Brand management
12
Consumer behaviour
9
Konsumentenverhalten
9
brand equity
7
Beziehungsmarketing
5
Relationship marketing
5
Brand equity
4
Marketing management
4
Marketingmanagement
4
Customer satisfaction
3
India
3
Indien
3
Kundenzufriedenheit
3
B-to-B-Marketing
2
Business-to-business marketing
2
Dienstleistungsqualität
2
Internet marketing
2
Lieferantenmanagement
2
Online-Marketing
2
Service quality
2
Supplier relationship management
2
brand loyalty
2
consumer-based brand equity
2
market orientation
2
service quality
2
Automotive industry
1
B2B branding
1
B2B marketing
1
Bank
1
Brand
1
Brand architecture
1
Brand experience
1
Brand orientation
1
COBRAs
1
City marketing
1
Consumer-based brand equity
1
Corporate Social Responsibility
1
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English
12
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Verma, Priyanka
2
Anees-ur-Rehman, Muhammad
1
Arora, Sangeeta
1
Asare, Anthony
1
Beig, Faseeh Amin
1
Bose, Sunny
1
Brashear-Alejandro, Thomas
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Johnston, Wesley James
1
Kirchoff, Jon F.
1
Mishra, Prashant
1
Neha
1
Nichols, Bridget Satinover
1
Nika, Fayaz Ahmad
1
Papadimitriou, D.
1
Parganas, P.
1
Pattanayak, Jamini Kanta
1
Pérez, Andrea
1
Rowe, William J.
1
Roy, Sanjit
1
Sarkar, Soumya
1
Singh, Anupam
1
Singh, Pankaj Kumar
1
Sinha, Somesh Kumar
1
Tiwari, Abhay Kumar
1
Tsordia, Ch.
1
Yang, Jing
1
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Global business review
Journal of strategic marketing
Journal of business research : JBR
47
The journal of product & brand management
36
The journal of brand management : an international journal
33
Journal of retailing and consumer services
21
Cogent business & management
14
International journal of hospitality management
14
European journal of marketing : EJM
13
Journal of marketing communications
10
Marketing intelligence & planning
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of the Academy of Marketing Science
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
AMS review : official publication of the Academy of Marketing Science
5
Administrative Sciences : open access journal
5
International journal of consumer studies
5
International journal of market research
5
International marketing review
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
The marketing review
5
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ECONIS (ZBW)
12
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1
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10
of
12
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articles prioritized
date (newest first)
date (oldest first)
1
Impact of brand experience on
brand
equity
of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
2
Measuring customer-based place
brand
equity
(CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
3
Determinants of customer-based
brand
equity
: a study of public and private banks
Arora, Sangeeta
;
Neha
- In:
Global business review
17
(
2016
)
4
,
pp. 905-920
Persistent link: https://www.econbiz.de/10011608146
Saved in:
4
The role of brand utilities : application to buying intention of fair trade products
Garcia de los Salmones Sanchez, Maria del Mar
;
Pérez, …
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10012202448
Saved in:
5
The impact of functional integration on perceived risk and consumer-based
brand
equity
Kirchoff, Jon F.
;
Nichols, Bridget Satinover
;
Rowe, …
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10012202449
Saved in:
6
How multiple strategic orientations impact
brand
equity
of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
7
Impact of sales promotion's benefits on
brand
equity
: an empirical investigation
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
6
,
pp. 1663-1680
Persistent link: https://www.econbiz.de/10011982938
Saved in:
8
The influence of sport sponsorship on
brand
equity
and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
9
How CSR affects
brand
equity
of Indian Firms?
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
18
(
2017
)
3
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011745473
Saved in:
10
Market orientation and customer-based corporate
brand
equity
(CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
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