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~isPartOf:"Global business review"
~source:"econis"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Brand loyalty
Markenführung
Brand image
6
Markenimage
6
Brand management
5
Brand equity
4
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Customer satisfaction
2
Kundenzufriedenheit
2
Relationship marketing
2
brand equity
2
Automotive industry
1
Bank
1
Brand
1
Brand experience
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Firmenimage
1
India
1
Indien
1
Internet marketing
1
Kfz-Industrie
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Malaysia
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Markenartikel
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Marketingmanagement
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Online retailing
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Online-Handel
1
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automotive sector
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Verma, Priyanka
2
Arora, Sangeeta
1
Beig, Faseeh Amin
1
Neha
1
Nika, Fayaz Ahmad
1
Pattanayak, Jamini Kanta
1
Singh, Anupam
1
Singh, Pankaj Kumar
1
Sinha, Somesh Kumar
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Global business review
Journal of business research : JBR
48
The journal of product & brand management
36
The journal of brand management : an international journal
33
Journal of retailing and consumer services
21
Cogent business & management
14
International journal of hospitality management
14
European journal of marketing : EJM
13
Journal of marketing communications
10
Journal of strategic marketing
10
Marketing intelligence & planning
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
8
Journal of marketing for higher education
7
Journal of the Academy of Marketing Science
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
International marketing review
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality and tourism insights
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
AMS review : official publication of the Academy of Marketing Science
5
Administrative Sciences : open access journal
5
International journal of consumer studies
5
International journal of market research
5
Journal for global business advancement : JGBA
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
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ECONIS (ZBW)
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1
Impact of brand experience on
brand
equity
of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
2
Determinants of customer-based
brand
equity
: a study of public and private banks
Arora, Sangeeta
;
Neha
- In:
Global business review
17
(
2016
)
4
,
pp. 905-920
Persistent link: https://www.econbiz.de/10011608146
Saved in:
3
Impact of sales promotion's benefits on
brand
equity
: an empirical investigation
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
6
,
pp. 1663-1680
Persistent link: https://www.econbiz.de/10011982938
Saved in:
4
How CSR affects
brand
equity
of Indian Firms?
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
18
(
2017
)
3
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011745473
Saved in:
5
Study of the relationship among the factors of
brand
equity
: a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
Saved in:
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