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~isPartOf:"Global business review"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"social media"
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Beziehungsmarketing
Konsumentenverhalten
social media
Internet marketing
2
Online-Marketing
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Social Web
2
Social web
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
Communication
1
Consumer behaviour
1
Crisis management
1
Kommunikation
1
Krisenmanagement
1
Public relations
1
Relationship marketing
1
Social media
1
Website
1
blogs
1
facebook
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firm-created social media communication (FCSMC)
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online communication
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purchase intention (PI)
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relational maintenance
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user-generated social media communication (UGSMC)
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Jha, Bidyanand
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Kulkarni, Vaibhavi
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Global business review
International journal of business information systems : IJBIS
5
Journal of electronic commerce research : JECR
4
Journal of marketing management : MM
4
Journal of organizational computing and electronic commerce
4
Psychology & marketing
4
SpringerLink / Bücher
4
Consumer science : Diskussionsbeitrag Nr. ...
3
Entrepreneurship research journal : ERJ
3
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : JPM
3
Journal of travel and tourism marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Betriebswirtschaftslehre für Technologie und Innovation
2
Corporate reputation review : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems management
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Information systems research : ISR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of wine business research : IJWBR
2
Journal of business economics and management
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of fashion marketing and management
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Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of strategic marketing
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Management information systems : mis quarterly
2
Management research review
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Markenkommunikation und Beziehungsmarketing
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Paradigm : the journal of Institute of Management Technology
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Social Software in Unternehmen
2
The Routledge companion to digital consumption
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Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
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2
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
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