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~isPartOf:"Global business review"
~subject:"Brand management"
~subject:"Theorie"
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Brand management
Theorie
Emotion
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Consumer behaviour
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Beziehungsmarketing
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Global business review
The journal of brand management : an international journal
36
The journal of product & brand management
31
Journal of business research : JBR
30
Journal of retailing and consumer services
16
International journal of hospitality management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
9
SpringerLink / Bücher
9
Journal of economic behavior & organization : JEBO
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
CESifo working papers
7
Discussion paper / Tinbergen Institute
7
International journal of market research
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
NBER working paper series
7
Working paper / National Bureau of Economic Research, Inc.
7
Cogent business & management
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Marketing : ZFP ; journal of research and management
6
NBER Working Paper
6
Tinbergen Institute Discussion Paper
6
Tourism management : research, policies, practice
6
Discussion paper series / IZA
5
European journal of marketing
5
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Journal of business ethics : JOBE
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Journal of marketing communications
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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PIER Working Paper
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Psychology & marketing
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Qualitative market research : an international journal
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The service industries journal
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Working papers / Penn Institute for Economic Research
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Gabler Edition Wissenschaft
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Group decision and negotiation
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International journal of consumer studies
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Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
2
Beyond brand personality : building consumer-brand emotional relationship
Becheur, Imene
;
Bayarassou, Oula
;
Ghrib, Hela
- In:
Global business review
18
(
2017
)
3
,
pp. 128-144
Persistent link: https://www.econbiz.de/10011745522
Saved in:
3
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
4
Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi
- In:
Global business review
14
(
2013
)
4
,
pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
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