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~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Advertising"
~subject:"Attitude"
~subject:"Markentransfer"
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Advertising
Attitude
Markentransfer
Celebrity endorsement
12
Celebrity-Werbung
12
Advertising effects
9
Werbewirkung
9
Athletes
8
Sportler
8
Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenimage
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Brand management
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Markenführung
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Sportmarketing
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Sports marketing
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Brand extension
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Online-Marketing
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Associative memory network model
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Athlete celebrity
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Athlete endorsement
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Athletic performance
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Beziehungsmarketing
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Brand engagement
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Cognition
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Cognitive dissonance
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Hur, Youngjin
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Jiménez-Zarco, Ana Isabel
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Kim, Dae Yeon
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Kim, Taehee
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Koo, Jakeun
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Moreno-Gavara, Carmen
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Seo, Hyo Min
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Global marketing strategies for the promotion of luxury goods
International journal of sports marketing & sponsorship
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
Journal of advertising research
4
Journal of global marketing
4
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Vision : the journal of business perspective
3
Global business review
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of customer behaviour
2
South Asian journal of management : SAJM
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
Decision
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of applied business and economic research
1
International journal of financial research
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of operations and quantitative management : IJOQM
1
International journal of retail & distribution management
1
International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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1
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
2
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
3
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
4
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
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