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~isPartOf:"Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]"
~subject:"Musikwirtschaft"
~subject:"Werbung"
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Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
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International journal of marketing : IJM ; formerly Der Markt
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Journal of media business studies
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Handbook of media economics ; volume 1
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Houghton Mifflin Adviser in Marketing
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
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Advertising in a multimedia age
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Asia Pacific journal of marketing and logistics
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Ist die Medienkrise zu Ende? : Status Quo im Werbemarkt
Schenk, Michael
;
Wolf, Malthe
- In:
Globale Krise der Medienwirtschaft? : Dimensionen, …
,
(pp. 35-43)
.
2004
Persistent link: https://www.econbiz.de/10002067176
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2
Peer-to-Peer-Systeme: Auslöser für die Ablösung klassischer Medienunternehmen?
Hess, Thomas
- In:
Globale Krise der Medienwirtschaft? : Dimensionen, …
,
(pp. 69-84)
.
2004
Persistent link: https://www.econbiz.de/10002067195
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