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~isPartOf:"Glocal marketing : think globally and act locally"
~person:"Czinkota, Michael R."
~subject:"International marketing"
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Czinkota, Michael R.
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Glocal marketing : think globally and act locally
The Harcourt College Publishers series in management
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Best practices in international marketing
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Cengage learning
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Going global: implementing international business operations
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Handbook on cross-cultural marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing ; Vol. 1
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Praeger Special Studies, Praeger scientific
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Qualitative market research : an international journal
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Staying of top : crucial issues for international business in the 21st century
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The effects of terrorism on international marketing
Czinkota, Michael R.
;
Knight, Gary A.
- In:
Glocal marketing : think globally and act locally
,
(pp. 361-371)
.
2009
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