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~isPartOf:"Green advertising and the reluctant consumer"
~isPartOf:"Journal of marketing management : MM"
~person:"Armstrong Soule, Catherine A."
~person:"Cherrier, Hélène"
~person:"Leonidou, Constantinos N."
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Armstrong Soule, Catherine A.
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Green advertising and the reluctant consumer
Journal of marketing management : MM
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of the Academy of Marketing Science
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Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.
;
Reich, Brandon J.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
Saved in:
2
Barriers to downward carbon emission : exploring sustainable consumption in the face of the glass floor
Cherrier, Hélène
;
Szuba, Mathilde
; …
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 397-419
Persistent link: https://www.econbiz.de/10009545952
Saved in:
3
Anteedents and outcomes of consumer environmentally friendly attitudes and behaviour
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1319-1344
Persistent link: https://www.econbiz.de/10008810655
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