//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Green advertising and the reluctant consumer"
~isPartOf:"Journal of marketing management : MM"
~person:"Cherrier, Hélène"
~person:"Kuo, Chien-chih"
~person:"Lee, Eun Mi"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ökologisches Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Green marketing
3
Konsumentenverhalten
3
Öko-Marketing
3
Advertising effects
2
Werbewirkung
2
Advertising
1
Cause-Related Marketing
1
Cause-related marketing
1
Emissions trading
1
Emissionshandel
1
Environmental consciousness
1
Marketing management
1
Marketingmanagement
1
Nachhaltigkeit
1
Sustainability
1
Sustainable product
1
USA
1
Umweltbewusstsein
1
United States
1
Werbung
1
Öko-Produkt
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Author
All
Cherrier, Hélène
Kuo, Chien-chih
Lee, Eun Mi
Armstrong Soule, Catherine A.
1
Burchell, Kevin
1
Carlson, Jeffrey R.
1
Cervellon, Marie-Cécile
1
Kareklas, Ioannis
1
Ku, Hsuan-hsuan
1
Kvasova, Olga
1
Leonidou, Constantinos N.
1
Leonidou, Leonidas C.
1
Muehling, Darrel D.
1
Paço, Arminda M. Finisterra do
1
Reece, Bonnie B.
1
Reich, Brandon J.
1
Reis, Rosa
1
Rettie, Ruth
1
Rifon, Nora J.
1
Riley, Debra
1
Szuba, Mathilde
1
Tucker, Elizabeth M.
1
Wu, Ching-luen
1
Wu, Ching-ying
1
Özçaglar-Toulouse, Nil
1
more ...
less ...
Published in...
All
Green advertising and the reluctant consumer
Journal of marketing management : MM
Journal of advertising : official publication of the American Academy of Advertising
2
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan
;
Kuo, Chien-chih
;
Wu, Ching-luen
;
Wu, …
- In:
Green advertising and the reluctant consumer
,
(pp. 34-43)
.
2014
Persistent link: https://www.econbiz.de/10010399386
Saved in:
2
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
3
Barriers to downward carbon emission : exploring sustainable consumption in the face of the glass floor
Cherrier, Hélène
;
Szuba, Mathilde
; …
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 397-419
Persistent link: https://www.econbiz.de/10009545952
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->