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~isPartOf:"Green consumerism : perspectives, sustainability, and behavior"
~subject:"Brand management"
~subject:"Umweltpolitik"
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Green consumerism : perspectives, sustainability, and behavior
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Industrial marketing management : the international journal for industrial and high-tech firms
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Continuing to broaden the marketing concept : making the world a better place
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Enhancing knowledge development in marketing ; Vol. 21
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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Empirically examining green brand associations to gain green competitive advantage through green purchasing intentions
Sharma, Nitika
;
Lal, Madan
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 143-158)
.
2019
Persistent link: https://www.econbiz.de/10012000171
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