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~isPartOf:"Grid series in advertising and journalism"
~person:"Calder, Bobby J."
~person:"Jugenheimer, Donald W."
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Betriebswirtschaftliche Einführungsschrift
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Calder, Bobby J.
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Grid series in advertising and journalism
Kellogg on advertising & media : the Kellogg School of Management
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Jugenheimer, Donald W.
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Turk, Peter B.
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1980
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