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~isPartOf:"Group decision and negotiation"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Affiliative tendency"
~subject:"E-commerce"
~type_genre:"Article in journal"
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Group decision and negotiation
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of retailing and consumer services
International journal of e-business research : an official publication of the Information Resources Management Association
2
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Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
Saved in:
2
Digital humans in fashion : will consumers interact?
Silva, Emmanuel Sirimal
;
Bonetti, Francesca
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502633
Saved in:
3
Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi
;
Oh, Jeeyun
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
Saved in:
4
The IDM national student competition 2010 - 2011
Naffa, Suha
;
Jameson, Jean
;
Baresova, Petra
;
Johns, Chris
; …
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
3
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009490028
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