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~isPartOf:"Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung"
~isPartOf:"Journal of marketing management : MM"
~person:"Brodie, Ronderick J."
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Beziehungsmarketing
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Consumer behaviour
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Customer integration
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Brodie, Ronderick J.
Wilde, Klaus D.
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Conduit, Jodie
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Hollebeek, Linda D.
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
Journal of marketing management : MM
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ECONIS (ZBW)
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Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
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2016
Persistent link: https://www.econbiz.de/10011483117
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