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~isPartOf:"Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung"
~isPartOf:"Journal of retailing and consumer services"
~person:"Schögel, Marcus"
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
Journal of retailing and consumer services
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
European retail research
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Management decision : MD
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
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Steering customers to the online channel : the influence of personal relationships, learning investments, and attitude toward the firm
Herhausen, Dennis
;
Schögel, Marcus
;
Schulten, Matthias …
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 368-379
Persistent link: https://www.econbiz.de/10009541780
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2
Multi-Channel Management im CRM
Schögel, Marcus
;
Binder, Jochen
;
Schmidt, Inga
;
Sauer, …
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 559-597)
.
2011
Persistent link: https://www.econbiz.de/10008858196
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