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~isPartOf:"Grundwissen der Ökonomik / Betriebswirtschaftslehre"
~subject:"Advertising"
~subject:"Theory"
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Advertising
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
International journal of advertising : the quarterly review of marketing communications
11
SpringerLink / Bücher
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UTB / Betriebswirtschaftslehre
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European journal of operational research : EJOR
4
A master class in brand planning : the timeless works of Stephen King
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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Journal of advertising research
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The Rand journal of economics
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Handbook of research on effective advertising strategies in the social media age
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Journal of business research : JBR
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Journal of marketing communications
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Journal of promotion management : JPM
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Services marketing quarterly
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The American economic review
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The journal of industrial economics
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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AI-driven marketing research and data analytics
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Advances in advertising research
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Advances in applied microeconomics : a research annual
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Advances in information systems and management science
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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American journal of agricultural economics
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Applied economics
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Asia Pacific journal of marketing and logistics
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Basler Schriften zum Marketing
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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Werbung : eine Einführung
Schweiger, Günter
;
Schrattenecker, Gertraud
-
2009
-
7., neu bearbeitete Auflage
Persistent link: https://www.econbiz.de/10003843677
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Werbung : eine Einführung
Schweiger, Günter
;
Schrattenecker, Gertraud
-
2005
-
6., neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003230453
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