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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"IWI-Diskussionsbeiträge"
~isPartOf:"Journal of advertising research"
~isPartOf:"Schriften zum innovativen Marketing"
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Kundendaten
9
Customer data
7
Beziehungsmarketing
2
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2
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2
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2
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2
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HMD : Praxis der Wirtschaftsinformatik
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ECONIS (ZBW)
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What makes consumers willing to share their data in addressable TV advertising? : the influence of personal and situational factors on consumer willingness to disclose information
De Schaepdrijver, Leen
;
Baecke, Philippe
;
Tackx, Koen
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10013325486
Saved in:
2
Enterprise Systems
Hildebrand, Knut
(
ed.
);
Leyh, Christian
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011788662
Saved in:
3
Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
Saved in:
4
The personal-data tsunami and the future of marketing : a moments-based marketing approach for the new people-data economy
O'Neal, Shawn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 136-141
Persistent link: https://www.econbiz.de/10011518005
Saved in:
5
Towards a multi-criteria decision support framework for customer relationship management system selection
Zakhariya, Halyna
;
Kosch, Lubov
;
Friedrich, Ina
; …
-
2013
Persistent link: https://www.econbiz.de/10011609318
Saved in:
6
Dynamische Nutzerprofile auf Basis mobiler Internetdaten
Durst, Carolin
;
Meekma, Marc
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 76-85
Persistent link: https://www.econbiz.de/10010193427
Saved in:
7
Die Anreicherung von Kundendaten : ein interdisziplinärer State-of-the-Art-Review zur Erhebung, Verarbeitung und Nutzung von Kundendaten
Walter, Julia
-
2011
Persistent link: https://www.econbiz.de/10009362368
Saved in:
8
Die Anreicherung von Kundendaten : ein interdisziplinärer State-of-the-Art-Review zur Erhebung, Verarbeitung und Nutzung von Kundendaten
Walter, Julia
-
2011
Persistent link: https://www.econbiz.de/10013429957
Saved in:
9
Discussion of a CRM system selection approach with experts : selected results from an empirical study
Friedrich, Ina
;
Sprenger, Jon
;
Breitner, Michael H.
-
2010
Persistent link: https://www.econbiz.de/10009130005
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