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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Advertising
Social Web
195
Social web
195
Online-Marketing
117
Internet marketing
116
Consumer behaviour
95
Konsumentenverhalten
95
social media
53
Brand management
50
Markenführung
50
Viral marketing
41
Virales Marketing
41
Beziehungsmarketing
36
Relationship marketing
36
Web 2.0 technologies
32
Web 2.0-Technologien
32
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Online retailing
21
Online-Handel
21
Werbung
21
Internet
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Soziales Netzwerk
20
Social network
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Deutschland
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Germany
18
Facebook
16
Marketing management
16
Marketingmanagement
16
E-commerce
14
Electronic Commerce
14
Website
13
electronic word-of-mouth
12
Media usage
11
Mediennutzung
11
social media marketing
11
Brand
10
Data Mining
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21
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Acikgoz, Fulya
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Aghniadi
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Armelini, Guillermo
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Arnita, Devi
1
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1
Barrichello, Alcides
1
Bormann, Patrick
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1
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1
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1
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1
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Kim, Eunice
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HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
43
Journal of promotion management : innovations in planning and applied research
19
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
16
Journal of marketing communications
14
Journal of retailing and consumer services
12
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of current issues and research in advertising
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Psychology & marketing
9
The journal of media economics
7
Cogent business & management
6
Journal of advertising
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of promotion management : JPM
6
Young consumers : insight and ideas for responsible marketers
6
Technological forecasting & social change : an international journal
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information economics and policy : IEP
4
Journal of global marketing
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Corporate communications : an international journal
3
European journal of marketing : EJM
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
International journal of consumer studies
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of public economics
3
Management : journal of contemporary management issues
3
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ECONIS (ZBW)
21
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21
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
3
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
4
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
5
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
6
Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising : the mediating role of Facebook advertising value
Arora, Taanika
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
Saved in:
7
Consumers' information control and privacy concerns in personalised social media advertising
Morimoto, Mariko
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 325-352
Persistent link: https://www.econbiz.de/10014318226
Saved in:
8
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
9
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
10
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
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