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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Markenimage
Social Web
195
Social web
195
Online-Marketing
117
Internet marketing
116
Consumer behaviour
95
Konsumentenverhalten
95
social media
53
Brand management
50
Markenführung
50
Viral marketing
41
Virales Marketing
41
Beziehungsmarketing
36
Relationship marketing
36
Web 2.0 technologies
32
Web 2.0-Technologien
32
Brand image
29
Advertising effects
26
Werbewirkung
26
Advertising
21
Online retailing
21
Online-Handel
21
Werbung
21
Internet
20
Soziales Netzwerk
20
Social network
19
Deutschland
18
Germany
18
Facebook
16
Marketing management
16
Marketingmanagement
16
E-commerce
14
Electronic Commerce
14
Website
13
electronic word-of-mouth
12
Media usage
11
Mediennutzung
11
social media marketing
11
Brand
10
Data Mining
10
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Undetermined
23
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Article
29
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Article in journal
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29
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English
29
Author
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Kwon, Eun Sook
2
Al-Mamun, Abdullah
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Barretta, Paul G.
1
Chan, Terri H.
1
Chay Yau Choon
1
Chung, Yoo Jin
1
Clément, Alexandre
1
Decker, Reinhold
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Enginkaya, Ebru
1
Evans, Geraint
1
Fantapié Altobelli, Claudia
1
Firat, A. Fuat
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Gammoh, Bashar S.
1
Gautam, Omvir
1
Greve, Goetz
1
Gupta, Amit
1
Ismail, Ahmed Rageh
1
Jaitly, Rahul Chander
1
Jeong, Hyun Ju
1
Kim, Eunice
1
Kim, Jihye
1
Kim, Jooyoung
1
Kudeshia, Chetna
1
Li, Jo Yun
1
Liu, Xia
1
Logan, Kelty
1
Maduku, Daniel K.
1
Maree, T.
1
Mathupayas Thongmak
1
Melewar, T. C.
1
Mittal, Arun
1
Mohseni, Mohammad Zia
1
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HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
63
The journal of product & brand management
39
The journal of brand management : an international journal
37
Journal of retailing and consumer services
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing communications
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of promotion management : innovations in planning and applied research
14
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Marketing intelligence & planning
10
Psychology & marketing
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
9
Journal of internet commerce
9
Journal of fashion marketing and management
8
Business horizons
7
Journal of marketing
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Technological forecasting & social change : an international journal
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
International journal of sport management and marketing : IJSMM
6
International journal of technology marketing : IJTMkt
6
Journal of strategic marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
European Sport management quarterly : ESMQ
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
Journal of electronic commerce research : JECR
5
Journal of global marketing
5
Journal of service management
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Young consumers : insight and ideas for responsible marketers
5
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ECONIS (ZBW)
29
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1
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1
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
4
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
5
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
6
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
7
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
8
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
9
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
10
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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