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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"Journal of advertising research"
~isPartOf:"Schriften zum innovativen Marketing"
~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
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Kundendaten
9
Customer data
6
Computer-assisted marketing
3
IT-gestütztes Marketing
3
Data quality
2
Datenqualität
2
Datenschutz
2
Deutschland
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HMD : Praxis der Wirtschaftsinformatik
Journal of advertising research
Schriften zum innovativen Marketing
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
SpringerLink / Bücher
8
NBER working paper series
7
DICE Discussion Paper
5
DICE discussion paper
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard business review : HBR
4
Journal of economics & management strategy : JEMS
4
Electronic markets : the international journal on networked business
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
The Routledge companion to digital consumption
3
Advances in knowledge acquisition, transfer, and management (AKATM) book series
2
Apps management and e-commerce transactions in real-time
2
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
2
Artificial intelligence in marketing
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Business horizons
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E-marketing ; Vol. 1
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Industrial marketing management : the international journal for industrial and high-tech firms
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Interaktives Marketing
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International journal of business information systems : IJBIS
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Journal of business ethics : JOBE
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Journal of competition law & economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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Management science in hospitality and tourism : theory, practice, and applications
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Medienmanagement und E-Business
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NBER Working Paper
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Pervasive advertising
2
Schriftenreihe Studien zur Wirtschaftsinformatik
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Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
1
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1
What makes consumers willing to share their data in addressable TV advertising? : the influence of personal and situational factors on consumer willingness to disclose information
De Schaepdrijver, Leen
;
Baecke, Philippe
;
Tackx, Koen
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10013325486
Saved in:
2
Enterprise Systems
Hildebrand, Knut
(
ed.
);
Leyh, Christian
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011788662
Saved in:
3
Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
Saved in:
4
The personal-data tsunami and the future of marketing : a moments-based marketing approach for the new people-data economy
O'Neal, Shawn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 136-141
Persistent link: https://www.econbiz.de/10011518005
Saved in:
5
Koordination im Kampagnenmanagement
Rühl, Denise
-
2014
Persistent link: https://www.econbiz.de/10013427345
Saved in:
6
Dynamische Nutzerprofile auf Basis mobiler Internetdaten
Durst, Carolin
;
Meekma, Marc
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 76-85
Persistent link: https://www.econbiz.de/10010193427
Saved in:
7
Datenqualitätsmanagement im Customer Relationship Management
Leußer, Wolfgang
-
2011
-
1., Aufl.
Persistent link: https://www.econbiz.de/10009009756
Saved in:
8
Die Anreicherung von Kundendaten : ein interdisziplinärer State-of-the-Art-Review zur Erhebung, Verarbeitung und Nutzung von Kundendaten
Walter, Julia
-
2011
Persistent link: https://www.econbiz.de/10009362368
Saved in:
9
Die Anreicherung von Kundendaten : ein interdisziplinärer State-of-the-Art-Review zur Erhebung, Verarbeitung und Nutzung von Kundendaten
Walter, Julia
-
2011
Persistent link: https://www.econbiz.de/10013429957
Saved in:
10
Database Marketing : optimale Zielgruppenbestimmung mit Hilfe statistischer Verfahren
Musiol, Gerald
-
1999
Persistent link: https://www.econbiz.de/10001364392
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