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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"Journal of advertising research"
~isPartOf:"Schriften zum innovativen Marketing"
~subject:"Informationsmanagement"
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Informationsmanagement
Kundendaten
7
Customer data
5
Datenschutz
2
Informationsbedarf
2
Advertising media
1
Aggregation
1
Business model
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Business services
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Computer-assisted marketing
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Customer analysis
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Datenqualität
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Enterprise-Resource-Planning
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Germany
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IT-gestütztes Marketing
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Kundenanalyse
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Standardisierung
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Television advertising
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Hildebrand, Knut
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Leyh, Christian
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HMD : Praxis der Wirtschaftsinformatik
Journal of advertising research
Schriften zum innovativen Marketing
Benchmarking : an international journal ; BIJ
1
Chapman & Hall/CRCthe R series (CRC press)
1
Journal of management information systems : JMIS
1
Schriftenreihe Studien zur Wirtschaftsinformatik
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The R series
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ECONIS (ZBW)
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Enterprise Systems
Hildebrand, Knut
(
ed.
);
Leyh, Christian
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011788662
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Die Anreicherung von Kundendaten : ein interdisziplinärer State-of-the-Art-Review zur Erhebung, Verarbeitung und Nutzung von Kundendaten
Walter, Julia
-
2011
Persistent link: https://www.econbiz.de/10013429957
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