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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"Journal of advertising research"
~isPartOf:"Schriften zum innovativen Marketing"
~subject:"Standardisierung"
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Standardisierung
Kundendaten
7
Customer data
5
Datenschutz
2
Informationsbedarf
2
Informationsmanagement
2
Advertising media
1
Aggregation
1
Business model
1
Business services
1
Computer-assisted marketing
1
Customer analysis
1
Data Science
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Data protection
1
Data quality
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Datenqualität
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Deutschland
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Enterprise-Resource-Planning
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Fernsehwerbung
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Germany
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Geschäftsmodell
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IT-gestütztes Marketing
1
Information management
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Kundenanalyse
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Marketing management
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Marketingmanagement
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Mobile Business
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Mobile business
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Return on Investment
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Return on investment
1
SAP Business ByDesign
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Target group
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Television advertising
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Time series analysis
1
USA
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United States
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Unternehmensdienstleistung
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Vernetzung
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Hildebrand, Knut
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Leyh, Christian
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Springer Vieweg
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HMD : Praxis der Wirtschaftsinformatik
Journal of advertising research
Schriften zum innovativen Marketing
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ECONIS (ZBW)
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Enterprise Systems
Hildebrand, Knut
(
ed.
);
Leyh, Christian
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011788662
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