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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
~type_genre:"Fallstudie"
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HMD : Praxis der Wirtschaftsinformatik
Strategic market creation : a new perspective on marketing and innovation management
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Kundenintegration im Produktentwicklungsprozess in virtuellen Welten : eine Bestandsaufnahme in Second Life
Lattemann, Christoph
;
Fetscherin, Marc
;
Lang, Guido
- In:
HMD : Praxis der Wirtschaftsinformatik
45
(
2008
)
261
,
pp. 51-60
Persistent link: https://www.econbiz.de/10003727324
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