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~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising"
~subject:"Theorie"
~subject:"Theory"
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Advertising industry
18
Werbewirtschaft
18
Creativity
7
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7
Werbung
6
Advertising effects
4
Werbewirkung
4
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3
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3
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2
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Hamburger Schriften zur Marketingforschung
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of advertising : official publication of the American Academy of Advertising
Journal of historical research in marketing
14
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
5
Working paper / National Bureau of Economic Research, Inc.
5
Journal of advertising research
4
NBER working paper series
4
The advertising handbook
4
Applied economics
3
CORE discussion paper : DP
3
European journal of marketing : EJM
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
CESifo working papers
2
Journal of business research : JBR
2
Journal of current issues and research in advertising
2
Journal of marketing research : JMR
2
NBER Working Paper
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Research and the development of pedagogical materials
2
Research and the development of pedagogical materials : working papers
2
Schriften zu Marketing und Management
2
The advertising and consumer culture reader
2
The marketing review
2
Volkswirtschaftliche Diskussionsbeiträge
2
Working paper series
2
Working papers / Harvard Business School, Division of Research
2
Absatzwirtschaft / Schriften zum Marketing
1
Accounting history review
1
Advancing research on projects and temporary organizations
1
Advertising, promotion, and new media
1
American journal of agricultural economics
1
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ECONIS (ZBW)
8
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1
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8
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8
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date (newest first)
date (oldest first)
1
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
2
Advertising research in the post-WTO decade in China : meeting the internationalization challenge
Hung, Kineta
;
Tse, Caleb H.
;
Cheng, Shirley Y. Y.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 121-145
Persistent link: https://www.econbiz.de/10009738523
Saved in:
3
Creative leaders : thirty years of big ideas
Ashley, Christy
;
Oliver, Jason D.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003962688
Saved in:
4
The current state of advertising ethics : industry and academic perspectives
Drumwright, Minette E.
;
Murphy, Patrick E.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 83-107
Persistent link: https://www.econbiz.de/10003833481
Saved in:
5
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
6
The concept of "imaginative intensity" in advertising
Erevelles, Sunil
;
Roundtree, Robert
;
Zinkhan, George M.
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 144-149
Persistent link: https://www.econbiz.de/10003808451
Saved in:
7
Marketingmanagement kleiner und mittlerer Werbeagenturen : eine vergleichende qualitative Analyse zur Identifikation Erfolg versprechender Gestaltungsoptionen aus Kunden- und Agent...
Rohbock, Ute
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003328623
Saved in:
8
Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
Saved in:
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