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~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Thexis"
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Marketing
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Zerres, Michael P.
4
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3
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Burnaz, Sebnem
2
Fam, Kim Shyan
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Lee, Dong Jin
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Forschungsinstitut für Absatz und Handel <Sankt Gallen>
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Hamburger Schriften zur Marketingforschung
Journal of business ethics : JOBE
Thexis
SpringerLink / Bücher
388
Journal of business research : JBR
119
Springer eBook Collection
115
Europäische Hochschulschriften / 5
95
Industrial marketing management : the international journal for industrial and high-tech firms
93
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54
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43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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38
Journal of historical research in marketing
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essentials
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of Islamic marketing : JIMA
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Premier reference source
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Journal of research in marketing and entrepreneurship : JRME
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Journal of strategic marketing
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AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
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Neue betriebswirtschaftliche Forschung : Nbf
27
Springer eBook Collection / Business and Management
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Marketing : ZFP ; journal of research and management
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The journal of business & industrial marketing
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
18
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1
The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
Saved in:
2
Sustainability marketing commitment : empirical insights about its drivers at the corporate and functional level of marketing
Tollin, Karin
;
Christensen, Lars Bech
- In:
Journal of business ethics : JOBE
156
(
2019
)
4
,
pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
Saved in:
3
Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun
;
Yao, Shanji
;
Govind, Rahul
- In:
Journal of business ethics : JOBE
160
(
2019
)
4
,
pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
Saved in:
4
Marketing and ethics : what Islamic ethics have contributed and the challenges ahead
Ali, Abbas J.
;
Aali, Abdulrahman Yousef al-
- In:
Journal of business ethics : JOBE
129
(
2015
)
4
,
pp. 833-845
Persistent link: https://www.econbiz.de/10011304169
Saved in:
5
The methodology in empirical sales ethics research : 1980 - 2010
McClaren, Nicholas
- In:
Journal of business ethics : JOBE
127
(
2015
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10010490780
Saved in:
6
The "integrative justice model" as transformative justice for base-of-the-pyramid marketing
Santos, Nicholas J. C.
;
Laczniak, Gene R.
;
Facca-Miess, …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 697-707
Persistent link: https://www.econbiz.de/10010481706
Saved in:
7
Consumer attitudes toward foreign versus local brands in emerging markets : a study based on the consumer goods industry in Brazil
Stoebe, Martin Johannes
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009745433
Saved in:
8
The ethics of marketing to vulnerable populations
Palmer, David
;
Hedberg, Trevor
- In:
Journal of business ethics : JOBE
116
(
2013
)
2
,
pp. 403-413
Persistent link: https://www.econbiz.de/10010199418
Saved in:
9
Marketingrecht : eine managementorientierte Einführung im internationalen Kontext
Zerres, Michael P.
;
Zerres, Thomas
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009574144
Saved in:
10
The effects of corporate ethical values and personal moral philosophies on ethical intentions in selling situations : evidence from Turkish, Thai, and American businesspeople
Marta, Janet
;
Singhapakdi, Anusorn
;
Lee, Dong Jin
; …
- In:
Journal of business ethics : JOBE
106
(
2012
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10009546821
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