//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Absatzplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marketing
42
Marketing management
16
USA
7
United States
7
Betriebswirtschaftsstudium
5
Graduate business education
5
Marketing strategy
5
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Market research
4
Marktforschung
4
Michael J. Thomas
4
Relationship marketing
4
Curriculum
3
Didactics
3
Didaktik
3
Firm performance
3
Großbritannien
3
KMU
3
Lehrplan
3
Marketing theory
3
Marketingtheorie
3
SME
3
Strategic management
3
Strategisches Management
3
United Kingdom
3
Unternehmenserfolg
3
Viral marketing
3
Virales Marketing
3
Absolventen
2
Bibliometrics
2
Bibliometrie
2
Bildungsinvestition
2
Brand management
2
Corporate culture
2
Designation of origin
2
E-commerce
2
Ethics
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
12
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Collection of articles of several authors
3
Sammelwerk
3
Hochschulschrift
2
Thesis
2
Language
All
English
German
9
Author
All
Harker, Michael
2
Bu, Yi
1
Caemmerer, Barbara
1
Chikweche, Tendai
1
Dantas, Danilo C.
1
Goldring, Deborah
1
Helgesen, Øyvind
1
Holbrook, Morris B.
1
Hänninen, Nora
1
Karjalouto, Heikki
1
Korotkov, Nikolay
1
Lounsbury, John W.
1
Loveland, James M.
1
Meyer, Heather M.
1
Nesset, Erik
1
Occhiocupo, Nicoletta
1
Parkinson, Joy
1
Ratten, Vanessa
1
Sarmaniotis, Christos
1
Schmidt, Marcus
1
Simkin, Lyndon
1
Stoebe, Martin Johannes
1
Thaichon, Park
1
Thompson, Scott A.
1
Tollin, Karin
1
Ujah, Nacasius U.
1
Voldsund, Terje
1
Walter, Nadine
1
more ...
less ...
Published in...
All
Hamburger Schriften zur Marketingforschung
Marketing intelligence & planning
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
24
European journal of marketing : EJM
21
Journal of marketing management : MM
21
Journal of marketing
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
The journal of business & industrial marketing
16
Journal of strategic marketing
15
Marketing theory
14
Journal of the Academy of Marketing Science
13
AMS review : official publication of the Academy of Marketing Science
12
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing communications
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Springer eBook Collection
9
Cogent business & management
8
Journal of macromarketing
8
Springer eBook Collection / Business and Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
Journal of Islamic marketing
7
Journal of business ethics : JOBE
7
Series / American Marketing Association
7
EBSCOhost eBook Collection
6
European research studies
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Review of marketing research
6
The Irwin series in marketing
6
AMA educators' proceedings
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Global business review
5
International business review : the official journal of the European International Business Academy
5
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
2
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
3
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
4
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
5
Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.
;
Thompson, Scott A.
;
Lounsbury, John W.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
Saved in:
6
Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
7
The marketing manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
8
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
9
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
10
Consumer attitudes toward foreign versus local brands in emerging markets : a study based on the consumer goods industry in Brazil
Stoebe, Martin Johannes
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009745433
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->