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~isPartOf:"Hamburger Schriften zur Marketingforschung"
~subject:"Erfolgsanalyse"
~type_genre:"Thesis"
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Konstruktion einer Markterfolgsanalysemethodik für Mobile Entertainment Anbieter : Ableitung einer eklektischen Methodik auf Basis einer stufenweisen Fokussierung des Analyseobjekt...
Wegener, Michael
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2006
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1. Aufl.
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