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~isPartOf:"Handbook of Chinese organizational behavior : integrating theory, research and practice"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Hernández-García, Ángel"
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E-Mail
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National culture
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Click effectiveness
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Hernández-García, Ángel
Chaparro-Peláez, Julián
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Handbook of Chinese organizational behavior : integrating theory, research and practice
Technological forecasting & social change : an international journal
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Influence of cultural dimensions on promotional e-mail effectiveness
Lorente-Páramo, Ángel J.
;
Hernández-García, Ángel
; …
- In:
Technological forecasting & social change : an …
150
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012228953
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How to improve e-mail click-through rates : a national culture approach
Lorente-Páramo, Ángel J.
;
Chaparro-Peláez, Julián
; …
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012533628
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