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~isPartOf:"Handbook of Islamic marketing"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
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Internet marketing
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Fashion
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Bendoni, Wendy K.
1
Cooper, Tony
1
Czarnecka, Barbara
1
De Vita, Jennifer
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Dobele, Angela R.
1
Hughes, Mine Üçok
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Mao, Wen
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Handbook of Islamic marketing
Jahrbuch der Absatz- und Verbrauchsforschung
The journal of product & brand management
Journal of fashion marketing and management
14
Journal of retailing and consumer services
7
Journal of business research : JBR
6
Journal of global fashion marketing : JGfM
6
Cogent business & management
4
The journal of brand management : an international journal
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
Springer eBook Collection
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Business Analytics
2
Electronic commerce research
2
European journal of international management : EJIM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Palgrave Studies of Marketing in Emerging Economies
2
Qualitative market research : an international journal
2
Springer eBooks / Business and Management
2
Sustainable Luxury : An International Perspective
2
Young consumers : insight and ideas for responsible marketers
2
Annals in social responsibility : ASR
1
Asia Pacific journal of marketing and logistics
1
Baltic Journal of Economic Studies
1
Business & professional ethics journal
1
Cases on the resurgence of emerging businesses
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Central European business review : CEBR
1
Corporate governance : international journal of business in society
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Corporate social responsibility and environmental management
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Digital business
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Discussion papers / CEPR
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E-business : state of the art of ICT based challenges and solutions
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing : EJM
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European management journal
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European research on management and business economics
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ECONIS (ZBW)
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1
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
3
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
4
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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