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~isPartOf:"Handbook of business-to-business marketing"
~person:"Beck, Joshua T."
~person:"Kotler, Philip"
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Handbook of business-to-business marketing
Always learning
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wi - Wirtschaft
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SpringerLink / Bücher
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Does marketing need reform? : fresh perspectives on the future
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Journal of marketing
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Kellogg on marketing : the marketing faculty of the kellog school of management
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wi wirtschaft
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Destination branding : creating the unique destination proposition
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Legends in marketing
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Marketing : a Marketing Centrum OPK Kft. folyóirata
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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Relationship marketing
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Handbook of business-to-business marketing
,
(pp. 293-310)
.
2012
Persistent link: https://www.econbiz.de/10009500163
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Branding in B2B firms
Keller, Kevin Lane
;
Kotler, Philip
- In:
Handbook of business-to-business marketing
,
(pp. 208-225)
.
2012
Persistent link: https://www.econbiz.de/10009500169
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