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~isPartOf:"Handbook of business-to-business marketing"
~person:"Cooper, Robert G."
~person:"Kersten, Wolfgang"
~subject:"Produktentwicklung"
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Cooper, Robert G.
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Handbook of business-to-business marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The Stage-Gate® system for product innovation in B2B firms
Cooper, Robert G.
- In:
Handbook of business-to-business marketing
,
(pp. 596-624)
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2012
Persistent link: https://www.econbiz.de/10009500112
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