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~isPartOf:"Handbook of business-to-business marketing"
~person:"Keller, Kevin Lane"
~person:"Morgan, Neil A."
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Handbook of business-to-business marketing
Journal of the Academy of Marketing Science
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Harvard business review : HBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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wi wirtschaft
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Does marketing need reform? : fresh perspectives on the future
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Industrial marketing management : the international journal for industrial and high-tech firms
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Report / Marketing Science Institute / Marketing Science Institute
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Marketing capabilities for B2B firms
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
- In:
Handbook of business-to-business marketing
,
(pp. 90-108)
.
2012
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