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~isPartOf:"Handbook of business-to-business marketing"
~subject:"Consumer behaviour"
~subject:"Kundenwert"
~subject:"Markenführung"
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Consumer behaviour
Kundenwert
Markenführung
B-to-B-Marketing
35
Business-to-business marketing
35
Salespeople
6
Verkaufspersonal
6
Marketing management
3
Marketingmanagement
3
Anforderungsprofil
2
Beziehungsmarketing
2
Occupational profile
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Performance measurement
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Performance-Messung
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Relationship marketing
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Agency theory
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Auction theory
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Brand management
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Competitive advantage
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English
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Keller, Kevin Lane
1
Kotler, Philip
1
Oliva, Ralph
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Handbook of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
126
The journal of business & industrial marketing
45
Journal of business research : JBR
23
Journal of business-to-business marketing
16
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
12
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing
7
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
European journal of marketing : EJM
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of strategic marketing
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Innovation in pricing : contemporary theories and best practices
4
Journal of personal selling & sales management
4
Marketing theory
4
Research
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Creating and managing superior customer value
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Journal of customer behaviour
3
Journal of marketing theory and practice
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Management decision : MD
3
Springer eBook Collection
3
The service industries journal
3
Aufbruch : Ingredient Branding schafft Werte
2
Beiträge zum Controlling
2
Corporate reputation review : an international journal
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovative Markenführung und -implementierung
2
International journal of business and emerging markets : IJBEM
2
Journal of business market management : JBM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
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ECONIS (ZBW)
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Branding in B2B firms
Keller, Kevin Lane
;
Kotler, Philip
- In:
Handbook of business-to-business marketing
,
(pp. 208-225)
.
2012
Persistent link: https://www.econbiz.de/10009500169
Saved in:
2
A high-level overview : a value perspective on the practice of business-to-business marketing
Oliva, Ralph
- In:
Handbook of business-to-business marketing
,
(pp. 15-40)
.
2012
Persistent link: https://www.econbiz.de/10009500233
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