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~isPartOf:"Handbook of consumer psychology"
~isPartOf:"Psychology & marketing"
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Viswanathan, Madhu
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Viswanathan, Madhubalan
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Lalwani, Ashok K.
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Handbook of consumer psychology
Psychology & marketing
Journal of business research : JBR
13
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
13
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of Business Research
5
Journal of public policy & marketing
5
Journal of Consumer Affairs
4
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing research
3
Advances in international management
2
Journal of management education : a publication of the Organizational Behavior Teaching Society
2
Journal of marketing research : JMR
2
Journal of retailing
2
Product and market development for subsistence marketplaces
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Education in the Asia-Pacific region : issues, concerns prospects
1
European Journal of Marketing
1
Future-focused strategic marketing
1
Journal of Product Innovation Management
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of management education : the official publication of the Organizational Behavior Teaching Society
1
Journal of teaching in international business
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Marketing to the poor : creating value
1
Measurement in marketing
1
Next generation business strategies for the base of the pyramid : new approaches for building mutual value
1
Strategic management journal
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
The journal of consumer marketing
1
Transformative consumer research for personal and collective well-being
1
Working paper series : WPS
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Men engage in self-deceptive enhancement, whereas women engage in impression management
Lalwani, Ashok K.
;
Lee, Hyejin
;
Shrum, L. J.
; …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1405-1416
Persistent link: https://www.econbiz.de/10014291937
Saved in:
2
Measurement error in experimental designs in consumer psychology
Viswanathan, Madhu
- In:
Handbook of consumer psychology
,
(pp. 1133-1159)
.
2008
Persistent link: https://www.econbiz.de/10003716682
Saved in:
3
Understanding Consumer Usage of Product Magnitudes through Sorting Tasks
Viswanathan, Madhubalan
;
Johnson, Michael D.
;
Sudman, …
- In:
Psychology & marketing
16
(
1999
)
8
,
pp. 643-658
Persistent link: https://www.econbiz.de/10006986516
Saved in:
4
Does a Single Response Category in a Scale Completely Capture a Response?
Viswanathan, Madhubalan
;
Bergen, Mark
;
Dutta, Shantanu
; …
- In:
Psychology & marketing
13
(
1996
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10007004490
Saved in:
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