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~isPartOf:"Handbook of consumer psychology"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~person:"Rutenberg, Jan"
~subject:"Kaufentscheidung"
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Kaufentscheidung
Consumer behaviour
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Empirical method
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Empirische Methode
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Informationsmenge
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Informationsqualität
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Konsumentenverhalten
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Marketing
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Product information
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Produktinformation
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Verbraucher
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mental convenience
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Rutenberg, Jan
Mark, Antje
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Handbook of consumer psychology
Schriftenreihe Studien zum Konsumentenverhalten
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Der Einfluss der Informationsqualität und -menge auf die Mental Convenience in Kaufentscheidungen
Rutenberg, Jan
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2008
Persistent link: https://www.econbiz.de/10013435832
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