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~isPartOf:"Handbook of contemporary marketing in China : theories and practices"
~subject:"Asian"
~subject:"Consumer electronics industry"
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Asian
Consumer electronics industry
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China
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Marketing management
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Television set
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Unterhaltungselektronik-Industrie
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Beuttenmuller, Paul
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Fetscherin, Marc
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Handbook of contemporary marketing in China : theories and practices
De Gruyter Textbook
2
Journal of international economic studies
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
De Gruyter Studium Ser
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Frontiers of business research in China : selected publications from Chinese universities
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Industry and innovation
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Japanese firms in transition : responding to the globalization challenge
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Journal of Asia Pacific business
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Manufacturing across borders and oceans : Japan, the United States, and Mexico
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Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
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St. Antony's series
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG
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ECONIS (ZBW)
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Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
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