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~isPartOf:"Handbook of developments in consumer behaviour"
~person:"Kenning, Peter"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Konsumentenverhalten
Theorie
Consumer behaviour
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Neuromarketing
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Kenning, Peter
Foxall, Gordon R.
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Hubert, Anita Mirja
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Javed, Uzma
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Linzmajer, Marc
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Yani-de-Soriano, Mirella
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Handbook of developments in consumer behaviour
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Marketing letters : a journal of research in marketing
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
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ECONIS (ZBW)
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Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
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