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~isPartOf:"Handbook of marketing"
~isPartOf:"International journal of innovation management"
~language:"eng"
~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Marketing management
24
Marketingmanagement
24
Innovation management
15
Innovationsmanagement
15
Innovation
13
New product development
11
Produktentwicklung
11
Marketing
7
Firm performance
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Unternehmenserfolg
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Beziehungsmarketing
4
Erfolgsfaktor
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KMU
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Market orientation
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Relationship marketing
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SME
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Success factor
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Theorie der Unternehmung
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business performance
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innovation
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innovation capability
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market orientation
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new product success
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Håkansson, Håkan
1
Kyriazis, Elias
1
Lappalainen, Inka
1
Massey, Graham R.
1
Moore, Elizabeth S.
1
Paasi, Jaako
1
Pikkarainen, Minna
1
Rantala, Tuija
1
Snehota, Ivan
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Wilkie, William L.
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Handbook of marketing
International journal of innovation management
Industrial marketing management : the international journal for industrial and high-tech firms
65
The journal of business & industrial marketing
38
Journal of business research : JBR
14
Journal of business-to-business marketing
14
Journal of strategic marketing
9
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of retailing and consumer services
6
International journal of production economics
5
Journal of marketing management : MM
5
European journal of marketing : EJM
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Developing digital marketing : relationship perspectives
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Management decision : MD
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Amfiteatru economic : an economic and business research periodical
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Interactive and multi-channel marketing
2
Journal of customer behaviour
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of revenue and pricing management
2
Marketing intelligence & planning
2
McGraw-Hill/Irwin series in marketing
2
Naše gospodarstvo : NG
2
Pakistan journal of commerce and social sciences
2
Wiley series on marketing management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Administrative Sciences : open access journal
1
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Anxieties and management responses in international business
1
Argumenta oeconomica
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Betriebswirtschaft
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Interdependence and communication between technically trained managers and marketing managers during innovation projects
Massey, Graham R.
;
Kyriazis, Elias
- In:
International journal of innovation management
18
(
2014
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010387327
Saved in:
2
Challenges for product and service providers in open innovation with customers in business-to-business markets
Paasi, Jaako
;
Lappalainen, Inka
;
Rantala, Tuija
; …
- In:
International journal of innovation management
18
(
2014
)
2
,
pp. 1-27
Persistent link: https://www.econbiz.de/10010374621
Saved in:
3
Marketing's relationship to society
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Handbook of marketing
,
(pp. 9-38)
.
2006
Persistent link: https://www.econbiz.de/10003335032
Saved in:
4
Marketing in business markets
Håkansson, Håkan
;
Snehota, Ivan
- In:
Handbook of marketing
,
(pp. 513-526)
.
2006
Persistent link: https://www.econbiz.de/10003335279
Saved in:
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