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~isPartOf:"Handbook of marketing"
~language:"eng"
~subject:"Lieferantenmanagement"
~subject:"Marketing"
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Lieferantenmanagement
Marketing
Marketing management
7
Marketingmanagement
7
Theorie
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Theory
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USA
3
United States
3
Strategic management
2
Strategisches Management
2
Supplier relationship management
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Theorie der Unternehmung
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Theory of the firm
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Advertising
1
Beziehungsmarketing
1
Capacity planning
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Dienstleistungssektor
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Distribution costs
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Econometric model
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Kapazitätsplanung
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Pharmaceutical industry
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Pharmaindustrie
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Relationship marketing
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Håkansson, Håkan
1
Moore, Elizabeth S.
1
Shugan, Steven M.
1
Snehota, Ivan
1
Webster, Frederick E.
1
Wilkie, William L.
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Handbook of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of business research : JBR
67
The journal of business & industrial marketing
53
Journal of marketing management : MM
26
European journal of marketing : EJM
25
Journal of strategic marketing
25
SpringerLink / Bücher
23
Journal of marketing
22
Journal of business-to-business marketing
20
Journal of the Academy of Marketing Science
17
Marketing intelligence & planning
17
Journal of Islamic marketing : JIMA
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Business horizons
13
Journal of marketing communications
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Springer eBook Collection
11
Cogent business & management
10
International journal of islamic marketing and branding
10
Journal of research in marketing and entrepreneurship
10
OECD Health Statistics
9
Journal of Islamic marketing
8
Journal of macromarketing
8
Journal of retailing and consumer services
8
Springer eBook Collection / Business and Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
International journal of production economics
7
International journal of wine business research : IJWBR
7
Journal of business ethics : JOBE
7
Journal of marketing analytics : JMA
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Series / American Marketing Association
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
EBSCOhost eBook Collection
6
Journal of business strategy
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1
Marketing's relationship to society
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Handbook of marketing
,
(pp. 9-38)
.
2006
Persistent link: https://www.econbiz.de/10003335032
Saved in:
2
The role of marketing and the firm
Webster, Frederick E.
- In:
Handbook of marketing
,
(pp. 66-82)
.
2006
Persistent link: https://www.econbiz.de/10003335039
Saved in:
3
Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M.
- In:
Handbook of marketing
,
(pp. 484-512)
.
2006
Persistent link: https://www.econbiz.de/10003335274
Saved in:
4
Marketing in business markets
Håkansson, Håkan
;
Snehota, Ivan
- In:
Handbook of marketing
,
(pp. 513-526)
.
2006
Persistent link: https://www.econbiz.de/10003335279
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