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~isPartOf:"Handbook of marketing"
~language:"eng"
~subject:"Lieferantenmanagement"
~subject:"Theory"
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Lieferantenmanagement
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Marketing management
7
Marketingmanagement
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Marketing
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Theorie
3
USA
3
United States
3
Strategic management
2
Strategisches Management
2
Supplier relationship management
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Theorie der Unternehmung
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Theory of the firm
2
Advertising
1
Beziehungsmarketing
1
Capacity planning
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Dienstleistungssektor
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Distribution costs
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Econometric model
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Kapazitätsplanung
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Pharmaceutical industry
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Pharmaindustrie
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Relationship marketing
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Service industry
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Vertriebskosten
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Viral marketing
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Day, George S.
1
Håkansson, Håkan
1
Moore, Elizabeth S.
1
Shugan, Steven M.
1
Snehota, Ivan
1
Webster, Frederick E.
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Wensley, Robin
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Wilkie, William L.
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Handbook of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
72
The journal of business & industrial marketing
39
Journal of business research : JBR
24
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of business-to-business marketing
14
Journal of strategic marketing
12
International journal of production economics
11
Journal of retailing and consumer services
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
8
European journal of operational research : EJOR
7
International journal of industrial organization
7
Journal of the Academy of Marketing Science
7
McGraw-Hill/Irwin series in marketing
7
Series / American Marketing Association
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The Rand journal of economics
7
Faculty & research / Insead : working paper series
6
Journal of marketing management : MM
6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
6
AMA educators' proceedings
5
Management decision : MD
5
McGraw-Hill series in marketing
5
Southern economic journal
5
ERIM report series research in management
4
Economics letters
4
Journal of business ethics : JOBE
4
Journal of global marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Marketing intelligence & planning
4
R&D / INSEAD / INSEAD
4
Rotterdam Institute for Business Economic Studies
4
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
4
SpringerLink / Bücher
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ECONIS (ZBW)
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1
Marketing's relationship to society
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Handbook of marketing
,
(pp. 9-38)
.
2006
Persistent link: https://www.econbiz.de/10003335032
Saved in:
2
The role of marketing and the firm
Webster, Frederick E.
- In:
Handbook of marketing
,
(pp. 66-82)
.
2006
Persistent link: https://www.econbiz.de/10003335039
Saved in:
3
Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
Saved in:
4
Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M.
- In:
Handbook of marketing
,
(pp. 484-512)
.
2006
Persistent link: https://www.econbiz.de/10003335274
Saved in:
5
Marketing in business markets
Håkansson, Håkan
;
Snehota, Ivan
- In:
Handbook of marketing
,
(pp. 513-526)
.
2006
Persistent link: https://www.econbiz.de/10003335279
Saved in:
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